Bill Merritt, mayor of newly christened DISH (population 125), insisted yesterday that he was just looking to create some buzz for his north Texas town by accepting EchoStar's offer of free satellite television service for all residents of the town that agreed to rename itself.
The name Clark had a short but controversial history. The town was named by its founder, Landis Clark, who incorporated it five years ago to keep a sprawling Fort Worth at bay, and served as its first mayor. Mr. Merritt beat Mr. Clark in a bitterly contested election this spring by one vote.....
.....the mayor, whose father had worked with Mr. Clark in founding the town, acknowledged the name change was not universally popular, particularly with his predecessor.
And he couldn't resist a dig at Mr. Clark, the owner of the local Clark Airfield, who lives on Clark Airfield Drive that, until yesterday, was in the town of Clark. "You can draw your own conclusions about what he thinks about his name," Mr. Merritt said, laughing.
For his part, Mr. Clark, who subscribes to DirecTV, is unimpressed with Mr. Merritt's re-branding effort.
"I think it kinda stinks -- it's dirty and it's cheap," he said.
He said the Merritt family, which owns a development company, is looking to "cover the whole countryside with double-wides."