Shred a bra for breast cancer

Professur

Professur

Well-Known Member
WONDERBRA BEGINS TWO-MONTH FIT TOUR
Montreal-based WonderBra is promoting a new product line called WonderBra Me with a two-month fit tour. The initiative began yesterday and will run until Nov. 21. The tour will visit 15 shopping malls in Montreal, Calgary, Quebec City, Toronto and Ottawa. Women at these stops will be invited to take part in fit sessions at which they will receive a consultation concerning bra types and correct sizing. Participants will also receive a mail-in rebate coupon for a WonderBra Me bra. The tour is being promoted with a radio campagin. The advertising, packaging and in-store materials were created by Diesel Marketing of Montreal. Media buying was handled by Touche Media of Montreal. The initiative also has a fundraising component which asks women to contribute worn-out bras. For each discarded bra, WonderBra will donate $2 to the Canadian Breast Cancer Foundation. The tour is also being supported with public relations from Torchia Communications of Montreal.
September 17, 2004.
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Montreal sites include Carrefour Laval, Galeries D'Anjou, Promenade St-Bruno. I'm sure all our montreal ladies have old holsters due trading in. It's for one helluva good cause.
 
Finally found it.




<<
WonderBra Me Fit Tour Calendar

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Shopping centers Date Location City
-------------------------------------------------------------------------
The Bay Queen Toronto Sept. 16-17-18 4th Floor Toronto
lingerie department
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Toronto Eaton Center Sept. 24-25-26 Sears court Toronto
-------------------------------------------------------------------------
Galeries de la Capitale Sept. 24-25-26 Center court Quebec
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Fairview Mall Oct. 1-2-3 Center Court Willowdale
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Fairview Pointe Claire Oct. 1-2-3 Center court Pointe-Claire
(level 1)
-------------------------------------------------------------------------
Carrefour Laval Oct. 8-9-10 Bay court Laval
(entrance No. 1)
-------------------------------------------------------------------------
Chinook Oct. 15-16-17 Bay Court Calgary
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Galeries d'Anjou Oct. 15-16-17 Sears court Montreal
(entrance near
Bâton Rouge)
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Market Mall Oct. 22-23-24 Bay Court Calgary
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Promenades St-Bruno Oct. 29-30-31 Sears court Saint-Bruno-
(entrance de-Montarville
No. 2)
-------------------------------------------------------------------------
Scarborough Town Center Oct. 29-30-31 Sears court Scarborough
-------------------------------------------------------------------------
Square One Nov. 5-6-7 Sears court Mississauga
-------------------------------------------------------------------------
La Baie Centre-Ville Nov. 12-13-14 2nd Floor Montreal
women's clothing
-------------------------------------------------------------------------
The Bay Bloor center Nov. 12-13-14 2nd Floor Toronto
women's clothing
-------------------------------------------------------------------------
The Bay St-Laurent Nov. 19-20-21 The Bay entrance Ottawa
-------------------------------------------------------------------------
>>
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Me and my mom went to this...my mom called all of our family and we collected something like 60 bras or something and "destroyed" them all (they are not really destroyed, but rather donated to charities as well as $2 for each one being donated to breast cancer research). If anyone hears of this going on again this year please let me know, we'd like to do another round of gathering and help out some more.
 
a true fitting is important. i was stuffing myself into too small of bras for years. my back pain and posture have improved since getting the new sized bras.
 
tonksy said:
a true fitting is important. i was stuffing myself into too small of bras for years. my back pain and posture have improved since getting the new sized bras.
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Yeah, I went out right after and bought some new bras and it was WONDERFUL
 
I can't wait to get sized for a new bra when I have my regular bewbies back. I am also excited to shop for the new bra.

I wish they would do something like this in the US. It is a really good cause.
 
PrincessLissa said:
I can't wait to get sized for a new bra when I have my regular bewbies back. I am also excited to shop for the new bra.
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Umm... That's not what actually happens, actually.
 
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