The treasure at the end of Messer's hunt is a 14k gold trophy that has been appraised at $6,632 by a Nashville jeweler. The single winner also gets 10 percent of the profits and a barrel of oil.
The game he created, which started shipping this week for $39.99 a copy, is also a clever piece of self-promotion that Messer hopes might generate enough profits to put him through law school.
What do you think?