..bravo.
Personality, I feel is more of a combination of many things, mostly indefinate - definately complex - not to mention things that you actually need to
sense about someone rather than 'perceive'. YSure, you can't tell much about a person by the way he or she looks...you can guess, and most of us would like to think we CAN... but you can't really have any idea (unless you're a mind reader) about themapart from the obvious physical aspects which may or may not be appealing to you unless you are willing to be able to look for them, personally - whether it be in the way they express themselves artistically (like bjork) or in other ways that you get a hell of a lot more sense of after interacting with someone on a more personal level.
What more can i judge from a picture besides my opinion of her looks?
exactly...the pictures of the advertisement targets judgement by appearance alone without considering the entire deal. Last time I checked, you couldn't evaluate someones personality with out really knowing them or seeing the way in which they express and carry themself.
Of course we're not all 'mindless sheep' but the ads are constructed in such a way to connote the exact things that they are representing and then get you to question your judgement! And draw on that very natural instict TO judge someone instantly by their appearance, by amplifying it as
the only important thing. If a person in the picture is ''bald" that is obviously the implied significance of the picture - with or without the beautiful/ugly connotation! (that evaluation, not to mention the process of evaluation; is prompted by the advertisement itself).
Unless you had some fetish and genuinely thought that 'people with bald heads are "beautiful", or had the habit of reacting counteractively to the advertisement - all you're doing is exactly what the advertisement wants! (Using visual appearance as the only (obvious) means for evaluation of someones physical worth..) I think Hex stated quite a reasonable argument there - Antichrist, it is you who is mixed up - and if you weren't then all you are really doing is saying, like the person with a fetishistic inclination.... that the visual DOES matter in evaluating beauty.
Why should we call someone 'beautiful' simply because thats what the advertisement implies we should do? In reality, factors other than visual appearance make a huge difference in the way you evaluate a persons beauty - so on the basis that personality is what makes a person beautiful - in fact the combination of personality and the actual, REAL person (as opposed to a picture) then it really makes sense to say that the person/picture is 'ugly' because how could you know if they were really beautiful unless you actually knew the person as a person? (And to add to that - if you let me ramble on some more... - an advertisement itself is ugly when you think about it anyway because it invades our psychological space, and challenges us in ways that attempt to influence a behaviour towards certain products, not to mention invade our visual space with capitalist-motivated messages.
Moreover, this advertising campaign is obviously just trying to 'pretend' to challenge this perception - yet all it is really doing is reinforcing the actual issue it appears to attack - without actually tackling the real issue head on. (f it reaaally wanted a real campaign informing consumers about real beauty (which wouldn't make sense because WHY by beauty products when you already know you are beautiful?) - I don't think technology hasn quite caught up with us to be able to reproduce fully virtual people for us to "meet", and "evaluate" by more than just visual appearance - this even wouldn't work, because it wouldn't be REAL youd have the knowledge it was virtual. The only other thing I can think of is actors playing the role of these so-called "beautiful" people... and illustrating that rather than the obvious physical alternatives to the stereotypical norm, a complex range of characteristics that can make someone a genuinely beautiful person to anyone who is looking for beauty in that form.
But of course this is far from practical, and instead the company will set up this Rather billboard implicitly saying, (funnily enough) "look at me". Beauty isn't anything but limited to cultural and socially percieved Ideas anyhow. You're right, you can't tell anything from a picture! Either way, advertising is continually telling us exactly TO LOOK and JUDGE despite what the "message" might be. The oldest trick in the book, really to counter the 'reality' about beauty issue without REALLY countering it at all.... And the sad thing is; we're all easily enough to get sucked into this kind of thinking because these advertising techniques are so sophisticated and subversive...and continually try to make us think that they *(not to mention WE)are 'right'.