Shouldn't he have done it at Easter when crucifixion actually pertains to anything?
Never ever did wear a crucifix, nor make the sign of the cross. Our church doesn't *do* that, and of course now I just wouldn't anyway.
And I don't find his symbolism effective, not in the slightest, even entirely disregarding the time of year. I haven't the foggiest idea what crucifixion has to do with Santa and consumerism and global warming, but for a publicity drive and an oooooooh isn't the artist deeeeeeeeep vibe, that is, which is apparently working.