if i remember correctly it was some kinda fairly hot/spicy formulation... someday, when i find my USB dingus, we may know...
around here we have tim's cascade chips - the jalapeno version is moderately spicy. but, then, that's my opinion, and i dump about a heaping teaspoon's worth of crushed red pepper on every slice of pizza i eat...
they have some really cool shit in thailand. my co-worker just got back from there, and he was going apeshit about the snacks. he took pictures, too.
which begs the question...
"who the fuck are these people, and why are their lives so boring that they snap pictures of salty snacks?"