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June 25, 2009
ABC's White House special struggled for viewers

Obama special President Obama's town hall meeting on health care delivered a sickly rating Wednesday evening.

The one-hour ABC News special "Primetime: Questions for the President: Prescription for America" (4.7 million viewers, 1.1 preliminary adults 18-49 rating) had the fewest viewers in the 10 p.m. hour (against NBC's "The Philanthropist" debut and a repeat of "CSI: NY" on CBS). The special tied some 8 p.m. comedy repeats as the lowest-rated program on a major broadcast network.

The special was shot at the White House and featured the president answering questions about his health care plan. The president's primary message was that those who like their current insurance will be able to keep it and that taking no action will result in higher health care costs.

The special drew fire from Republican leadership after refusing to allow an official opposition response, or even a paid ad. ABC also interviewed Obama on "Good Morning America" to help promote the special.

UPDATE: ABC points out that "Questions for the President" continued after the local news during late night on "Nightline" (4.3 million) and helped boost the news program to pull more viewers than CBS' "Late Show" and NBC's "Tonight Show."
 
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ABC ObamaCare Special Turns Into Presidential Filibuster
President Obama uses network primetime special and overtime 'Nightline' coverage to talk for more than 45 minutes of combined 75-minute programs, revealing nothing new.

By Jeff Poor
Business & Media Institute
6/25/2009 1:49:27 PM

Call this a teachable moment, but even with ABC’s best-laid plans to kickstart the debate about health care reform and not allow the “Prescription for America” special to become an “infomercial,” as many have complained – the president spent more than twice as much time as his questioners vaguely answering or not answering the questions asked of him. But the network consistently presented the event as part of the need to fix a "broken system." When asked, every one of the 164 hand-picked audience members said they felt that health care needed to be changed.

President Barack Obama appeared on the ABC network in a town hall format broadcasted from the White House on two separate programs on June 24 – an hour-long primetime special during the 10 p.m. Eastern Time hour and later on the “Nightline” program that aired during the 11:30 p.m. Eastern Time hour.

ABC’s “Good Morning America” co-host Diane Sawyer billed the event as “a serious conversation” about the issue and she moderated the discussion along with her former “GMA” partner, now “World News” anchor Charles Gibson. ABC medical editor Dr. Timothy Johnson, a long-time network advocate for universal health care plans going back to Hillarycare, also participated in the event.

While Obama had to field some difficult questions -- from the audience and ABC -- he faced no Republican critics of his proposals. The network also allowed him to dominate the program with long-winded and vague answers. Out of the 75 minutes the network dedicated over the two programs (commercials excluded), the president managed to take 60 percent of that time: 45 minutes to give 19 vague responses – not exactly the “dialogue” advertised by ABC:

graph%20copy3.png


Primetime Special
Intro/Outro/Pre-Taped Segments 6:53
Sawyer/Gibson 7:42
Audience Questioners 5:45
Obama 29:42
TOTAL: 50:02

“Nightline”
Intro/Outro 2:19
Sawyer/Gibson/Johnson 4:14
Audience Questioners 2:49
Obama 15:05
TOTAL: 24:27

Overall
Intro/Outro 9:12
Sawyer/Gibson/Johnson 11:56
Audience Questioners 8:34
Obama 44:47
TOTAL: 74:29

In fact, at one point, the president went on for four minutes and 33 seconds to answer a question about government interference, the “Big Brother fear” as the questioner put it and how it would be paid for. In the next segment Gibson pleaded with the president to keep his response to the next question shorter.

Obama was also granted the opportunity to deliberate over two of the audience questions during the commercial breaks. And the initial hour-long program never even addressed some of the most debated aspects of health care because Obama consistently ran long and was unchecked by the hosts. And while some of the members of the audience asked challenging questions, not one Republican critic of Obamacare was given a chance to be heard. Gibson did attempt to question the president about such critics, but no Republican voices were allowed to speak for themselves.

Saving the Most Controversial for Last


In addition to Obama’s longwinded responses, the ABC special left the most critical questions until the “Nightline” portion of the segment – after a 30-minute break for local news and likely fewer viewers.

One of the biggest points of contention opponents of government’s involvement in health care has been the threat that it would crowd out private health insurance providers by creating market forces they couldn’t compete with – or what Aetna Insurance president Ron Williams called it as part of the town hall: “introducing a new competitor that has rulemaking ability, the government would have.”

While William’s was introduced as an audience questioner he actually faced a question from Sawyer, which wound up being a populist rant critical of his industry and emphasizing the president’s claim that insurance companies need to be “kept honest.”

“If I could, I’m going to bring in Ron Williams from Aetna, CEO of Aetna, and if I can reverse the order a little bit Mr. President, I’d like to ask a question of him and then let you comment on his answer,” Sawyer said. “Mr. Williams, Aetna, to take one, an insurance company. We hear people all over the country people see their premiums going up 119 percent in the last several years. They see the profits of the insurance companies, the billions and billions of dollars, even in a lean year. They see profits in the billions of dollars. Is the President right – that you need to be kept honest?”

Despite Gibson, Sawyer and some audience members’ tough questions, the president remained optimistic throughout his 45 minutes of the ABC broadcast and said health care reform would be resolved assuming he gets the support of the American people. He even claimed “the stars are aligned” to get this done. (And they criticized Nancy Reagan for doing astrology? - j)

“The answers are yes to all of that, and if the American people get behind us, this is going to happen,” Obama said, getting the last word from ABC.

Learn more about the Obama healthcare plan and the mainstream media's role in selling it at http://www.obamacaretruth.org/
 
SOURCE

EXCLUSIVE: President Obama Defends Right to Choose Best Care
In ABC News Health Care Forum, President Answers Questions About Reform

By JAKE TAPPER and KAREN TRAVERS
June 24, 2009

President Obama struggled to explain today whether his health care reform proposals would force normal Americans to make sacrifices that wealthier, more powerful people -- like the president himself -- wouldn't face.

The probing questions came from two skeptical neurologists during ABC News' special on health care reform, "Questions for the President: Prescription for America," anchored from the White House by Diane Sawyer and Charles Gibson.

Dr. Orrin Devinsky, a neurologist and researcher at the New York University Langone Medical Center, said that elites often propose health care solutions that limit options for the general public, secure in the knowledge that if they or their loves ones get sick, they will be able to afford the best care available, even if it's not provided by insurance.

Devinsky asked the president pointedly if he would be willing to promise that he wouldn't seek such extraordinary help for his wife or daughters if they became sick and the public plan he's proposing limited the tests or treatment they can get.

The president refused to make such a pledge, though he allowed that if "it's my family member, if it's my wife, if it's my children, if it's my grandmother, I always want them to get the very best care.

"There's a whole bunch of care that's being provided that every study, that every bit of evidence that we have indicates may not be making us healthier," he said.

Gibson interjected that often patients don't know what will work until they get every test they can.

"Oftentimes we know what makes sense and what doesn't," the president responded, making a push for evidence-based medicine.

Gibson asked the president if it doesn't make sense to decide what the limitations will be on options in any health care reform proposal before voting on it.

"That's what people are afraid of," Gibson said.

The president said he understood the American people "know they're living with the devil, but the devil they know instead of the devil they don't."

Obama: GOP Senators Are Wrong on Public Option

On the "Nightline" edition of the health care forum, Gibson read the president a letter from Republicans on the Senate Finance Committee expressing concern about the creation of a government-run health care plan.

"At a time when major government programs like Medicare and Medicaid are already on a path to fiscal insolvency, creating a brand new government program will not only worsen our long-term financial outlook but also negatively impact American families who enjoy the private coverage of their choice," the senators wrote.

"The end result would be a federal government takeover of our health care system, taking decisions out of the hands of doctors and patients and placing them in the hands of a Washington bureaucracy."

"They're wrong," the president said, arguing that in a Health Insurance Exchange, the public plan would be "one option among multiple options."

The concern, Gibson articulated, is that such a plan wouldn't be offered on a level playing field.

The president rebuffed that, arguing that "we can set up a public option where they're collecting premiums just like any private insurer and doctors can collect rates," but because the public plan will have lower administrative costs "we can keep them [private insurance companies] honest."

Obama said he didn't understand those advocates of the free market who constantly say the private sector can do things better and are yet worried about this plan.

"If that's the case, no one will choose the public option," the president said. He also suggested, however, that the private sector might not necessarily be better, point out that users of Medicare and Veterans Administration hospitals constantly rate "pretty high satisfaction."

[more]
 
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