ATHENS (AFP) - IOC (news - web sites) officials, worried by the television images being flashed around the world of athletes competing in near empty stadiums, have told the Athens Games organisers to give tickets away for free if necessary.
AFP Photo
On Saturday, the first full day of competition, weightlifter Nurcan Taylan became the first Turkish woman to win an Olympic gold medal but her feat was achieved in a near empty stadium.
On Sunday, tennis superstars Venus Williams (news - web sites) and Andy Roddick, used to playing to packed courts, began their Olympic quest to vacant stands.
Organising officals tried to play down the crisis, saying that they knew at the beginning of the Games some events would be badly attended because they were not popular sports in Greece.
"As we move on it will be much, much higher," said spokesman Michalis Zacharatos. "We are very pleased with our ticket sales."
But the International Olympic Committee (news - web sites) knows its brand image is damaged by the sight of near empty stadiums.
At the 1988 Seoul Olympics, the then IOC president Juan Antonio Samaranch told the Korean organisers to fix the situation and within 24 hours the main stadium was packed every day as school children and soldiers out of uniform were shipped in.
Four years ago in Sydney, free tickets were given away at the start of the Games after IOC complaints that there were not enough people in the stands.
"It is very important for the IOC that when people throughout the world watch the Games on television, they see filled stands. It reinforces the claim that the Olympics is the world's biggest sporting festival.
"Hugh blocks of vacant seats suggests the opposite and the IOC is very concious of its image," said an international marketing expert here for the Games.
In a bid to increase sales, 35 new ticket offices have been opened, making it easier for the public to buy them.
So far 2.9 million tickets have been sold out of a target of five million.
In Sydney, 9.5 million tickets were sold.
On Sunday, IOC officials, at a meeting with Greek organisers, suggested ways that the spectator numbers could be increased, including giving tickets away to volunteers.
Athletics begins next week and the IOC wants a packed stadium for the most televised event of the Games.
With Greek sprint star, defending 200 metres champion Kostadinos Kenteris, facing being thrown out of the Games after failing to turn up for a doping test, there are concerns thousands of Greeks will not bother to go to the athletics.