EU to stick age ratings on the Internet
Like on computer games
By Mark Ballard: Wednesday, 22 October 2008, 3:18 PM
EUROPE will introduce "child safe labels" for websites as part of a €55 million programme to protect kids online.
The EU's Safer Internet programme, given the green light by the European Parliament yesterday, will also establish national centres for reporting illegal content, fund public awareness campaigns, and co-ordinate academic research.
The age-rating system, which will operate like the voluntary system of computer games classification called PEGI, was stuck on the end of proposals by the European Parliament yesterday.
Vim Bekker, director of Nicam, the Dutch organisation that runs PEGI, said that another international effort to stick age ratings on websites ten years ago, called the Internet Content Rating Association (ICRA), had proved how problematic it was.
"It's difficult to have enough websites classified," he said. "I was told by experts that the total internet community was over 40 billion pages. New pages are created on a daily basis and they are changing all the time."
However, he said: "I wouldn't be surprised if most internet users were using just a few handfuls of sites. No-one is using the whole internet."
David Miles, UK representative of the Family Online Safety Institute, which runs ICRA, said: "It's interesting [Europe] should feel that's a requirement because there are already systems out there."
Websites that sign up to ICRA's programme classify content that is intended for over-18s. Parent's can download software that controls access to ICRA-rated pages. The World Wide Web Consortium is also building a system called Powder, with ICRA's help, that automatically detects whether a page contains adult content.and who defines what 'content' needs monitoring? -Prof
ICRA-rated websites classify their content according to a range of descriptors. Nudity, for example, can be classified as "Exposed breasts", "Bare buttocks", "Visible genitals", or "None of the above". It similarly classifies sexual material, violence, language and "potentially harmful activities" like smoking and drug use. All can be classified in the context of, say, news or medical information.
The Safer Internet proposal adopted by the European Parliament yesterday did not set out in detail how its internet rating system would work.
It said: "Efforts should be made to protect children through the development of, for example, effective age verification systems and voluntary certification labels."
A spokesman for the Parliament said the European Commission would likely put the idea out to tender and have a third party contractor start work on it next year. µ